![]() ![]() ![]() Contact management is great for this, as it allows you to segment your audiences according to certain demographics or criteria (for example, grouping everyone who has made a certain recent purchase), and build out bulk SMS messages accordingly. To design an experience that’s individualized for each of your consumers, you first need to understand and define them. In other words, incorporating personalization into your bulk SMS strategy is incredibly beneficial. Personalize your messageħ1% of consumers are frustrated when a shopping experience isn’t personalized, and 80% of consumers are more likely to make a purchase from a brand that provides personalized experiences. This goal can be anything from converting leads to receiving feedback and information back from your audience. Instead, it’s important that you create SMS text messages that are concise, to the point, and oriented toward the goal you’ve created for your bulk SMS campaign. You don’t want to overwhelm your audience with long, confusing messages. It goes without saying that text messages provide less real estate than emails to get your message across. Using a platform that allows you to track engagement levels makes it easy for you to measure how well your bulk SMS messages are received and do some trial and error to determine which timeslots are most effective. Outside of that, it really depends on your business and your audience to determine what times are best. No one wants to be woken up at 6 am by a text message promoting an upcoming sale - so keeping commercial messages within reasonable business hours is a must. If you want to get the best possible engagement from your audience, timing is integral. Depending on where your business is located, this may even be a legal requirement.Īs well as first asking if people want to receive SMS messages, it’s important to include an option to opt-out in all of your text messages, just as you would include an ‘unsubscribe’ option at the end of emails. One way to quickly turn your audience off is by sending unsolicited messages, without first asking them to ‘opt-in’. Security is a key component of any digital communication. To help you understand how to apply each of these bulk SMS best practices to your own business, we’ve addressed each one below. For bulk SMS, there are some key best practices you should follow:Ĭreate a two-way conversation through automation SMS messaging also has a 750% higher response rate than emails, ensuring the efforts you put into your bulk SMS campaigns can result in true engagement.īefore you jump headfirst into creating an SMS marketing strategy, it’s important to consider the most effective methods for doing so. ![]() SMS open rates are as high as 98% (compared to 20% for emails), providing an incredible opportunity to get your message across to a broad audience. SMS messaging is an incredibly powerful tool for businesses. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |